04:54
ram
The immensely successful, Steve-Jobs inspired Apple product 'the iPhone' is making it big in India. Thanks to the EMI as well as cash back schemes offered, Apple India's monthly iPhone sales have risen by 300% to 400% over the last few months. To quote the numbers, the iPhone sales are now nearing 400,000 units per month in India (analysts at Credit Suisse share). That is huge. How is this news significant, you ask? Well, it is the fact that the budget-driven, low-end feature phone prone audience in India no more seems to be perceiving the iPhone as a high-end product. It has become an affordable option for the masses. More importantly, this news coincides with another mind-boggling headline from Apple - the launch of a budget iPod Touch.
Yep, Apple has launched a cheaper 16 GB iPod Touch that doesn't feature the rear-facing iSight camera for $229, which is $70 cheaper. Though the new iPod touch has the same tech specs - a 4-inch Retina display, a dual-core A5 processor, and a front-facing FaceTime HD camera for video calling, it now comes in just one color — grey with a black front.
So, it seems Apple is growing by leaps and bounds in India. The key to its success is its super aggressive pricing and and the advertising mania it has created. You can rarely go through a fresh copy of newspaper or a TV channel without seeing an advertisement about the iPhone 4 and iPhone 4S older models. It is interesting to note that those are not sold in any other country and have surprisingly created a strong foothold for iPhone as a product in India.
What do CEans here have to say about this news? We would like to know, so speak up in the comments. And not to miss - if you are looking forward to buying the new iPod touch, know that it is shipping 'within 24 hours' if you live in the United States, or you can pick it up at an Apple retail store starting tomorrow, May 31.
Posted in: Voice
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