Amazon India Launched - Should Flipkart And Other E-commerce Sites Worry?

While regular browsing and surfing on the internet, I came upon something fascinating. With an interest in window shopping and preparing a wish list for things I would like to buy later, I linger around online shopping portals frequently. The best part of online shopping portals is that you could right away compare the prices of a single product in various other portals and buy it from the one that offers you the cheapest price. I generally order things from Flipkart and books from Infibeam. I never trusted ebay, in reaction to all the terrible experiences people have had. And sometimes the biggest among these players, Amazon. This online shopping destination has been the most busiest in the world and the driving force of the e-commerce industry. And now they are entering India officially.

While looking up on Amazon, I felt the need that this service needs to be here in India so that people could order things without worrying about the huge shipping prices. So, just to check I entered the domain for Amazon with a .in and voila, I was brought to the Indian portal of Amazon. This was great since now I can see people buying things here without worrying about security and sharing their credit card details since Amazon is a favourite and trusted among users.

Currently, amazon[dot]in only has books and movies and the other products are coming soon. This not only means Amazon's entry into the Indian market with a better strategy, but also means serious competition to other Indian counterparts like Flipkart, Infibeam, etc. Though the Indian ones have captured most of the market here, but still Amazon has a strong brand value. Another delightful thing is they are not charging anything for shipping on any product, and they say it would be for a limited period of time only.

Well, I have already started adding a couple of books to my cart at amazon[dot]in, and I think you should too. As soon as rest of the products are available, I would totally start ordering them right away. Go and have a look amazon.in

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